A Conversation with Emma Covill of Spot Bright Studios

Interview August, 2025 with River Naile

Emma Covill of Bright Spot Studios is our September Maker of the Month.

Learn more about her Brand Design Workshop here.

Emma is a graphic designer and brand strategist with a degree in fine art from the University of Missoula. She uses her experience in design, marketing, and making to help other small and sustainable businesses grow. Emma has created illustrations, graphics, and brand identities for The Making Place as well as many other businesses and organizations across Montana. 

Listen to our interview with Emma! Shout out to volunteer member, River Naile, for producing and conducting this audio interview!

“The more abstract way of explaining branding is the way your brand would be if it was a person, all the ways you can describe someone, the music they like, the clothes they wear, what their friends think of them. The more literal way to think of it is brand voice, communication style, visuals, the logo, the marketing. ”

"Hand in hand with mimicry is observation, so when you are in art class you start will still lifes, literally mimicking what you see in front of you and you are also observing what you see, and then later you can observe without mimicking, and something i love about drawing based off of what you see is that you learn about your environment just by doing that, like i really love drawing plants and flowers and landscapes so when i travel that's what i do and when i do that I've learned about integrity of plants and how plants grow, just by paying close attention."

Learn about crafting and implementing a solid brand foundation at Emma's Brand Design Workshop.